4C's Diamond Guide
Every diamond is different, incorporating a complex constellation of factors that determine the rarity of each stone.
Each diamond is as unique as the person who owns it. Just as a diamond reflects the color of the light it bears, it should also reflect the personality of the individual who wears it. Here lies the art of selecting a diamond, for yourself or as a gift.
Because diamonds are so valuable, it’s essential to have a universal grading system for comparing their quality. In the 1940s and ’50s, GIA developed the 4Cs and the GIA International Diamond Grading System™ to objectively compare and evaluate diamonds.
"Where Quality Is Affordable"