Our Tribute
Rod Alberts loved jewelry beginning in college. In Scottsbluff, Nebraska, he was Bill Tallmon's golf partner and good friends with the Reicherts. He bought a lot of jewelry from all of them.
After 20 years running a successful business, Rod wanted to be a jeweler. He moved his wife and family to Sidney and started Alberts Diamondland. His skills and reputation grew, with him becoming a fine craftsman. Rod's wife, Barb, worked with him thru the years along with his daughter, Kim.
Rod died suddenly in 2006. Since then Barb and Kim have been keeping Rod's dream alive . . . and his legacy.
"Where Quality Is Affordable"